StayinFront has designed and developed various add-in modules to enhance the features and functionality of the standard StayinFront CRM system.
Marketing CenterStayinFront Marketing Center allows the maximization of marketing dollars by providing the ability to create, execute, manage and track marketing campaigns within the StayinFront CRM system.
StayinFront Marketing Center provides organizations with a comprehensive tool that manages all phases of corporate marketing campaigns or events. From the initial phases of targeting prospects or attendees through monitoring campaign ROI and lead response rates, StayinFront Marketing Center allows the focus to remain on the campaign itself rather than the complexity of campaign logistics.
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Features
Event Calendar
A Gantt chart representation of single or multiple campaigns, including campaign
tasks. The display can be easily scaled, choosing
between days, weeks, months and quarters using a simple scale slide bar.
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Targeting
Allows groups of people to be included in a campaign using search criteria, campaign lists and segments.
Automated Invitation or Direct Mail Production
Use mail merge to merge attendee details with template documents.
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Status Reporting
A detailed breakdown of campaign/guest counts and details by status type.
Multi-Select Capability
Allows the status of many invitees or campaign targets to be changed with
the click of a button.
Configurable Status Descriptions
Can be separately configured for each campaign or event as well as for default
status descriptions.
Intelligent Control
Provides the ability to control session or event capacity levels.
Session Planner
Keeps track of what happens, when and where.
Campaign Budget Tracking
Keeps a record of expenses related to an event or project, with the ability
to compare costs of various events.
Automated Email Marketing
Integrated eMarketing allows for full project management of email marketing campaigns.
Gain full control in creating and managing personalized text and HTML email messages, including sending messages,
management of responses and click-through detection.
Benefits
Reduced Errors
Reduce the costs of running campaigns and events while improving the Return
On Investment (ROI) through a reduction in errors and significant productivity improvements.
Focus on the Campaign
Improves the success of each campaign by focusing on the campaign,
not the minute details.
Instant Customer Information
Integration with StayinFront CRM means existing customer data is immediately
available.
Improve ROI
More cost effective campaigns, through greater efficiently in processing
invitations and responses.
Applications
- Multi-Stage direct marketing
- Training courses
- Seminars
- Conferences
- Promotional events
- eMarketing campaigns
