20:20 RDI Predictive Analytics
The Consumer Goods Industry depends on Field Sales teams to support brands in retail stores and drive sales. Traditionally, the most common practice is to allocate time, manpower and resources to the outlets that are producing the largest amount of sales. EPoS data makes it easier to identify these stores as well as determine potential issues and the steps needed to correct them, but what happens if a channel doesn’t have EPoS data available, such as emerging and Traditional Trade markets? 20:20 RDI Predictive Analytics® uses a wide variety of data sources to estimate the likely sales value in any given outlet, despite the absence of sales data across the outlet universe.