Focus the Field Team on the Right Stores Post Lockdown
The Coronavirus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is designated as essential, to ensure that the nation can feed itself.
Currently, the focus for brand owners is to meet the consumer demand for their products by collaborating with retail partners to maximize availability. For CPG companies, an immediate priority will be to assess their SKU distribution by retail partner and identify gaps versus prior to lockdown.
So how can this be achieved?
Watch our webinar to find out how granular SKU-by-store POS data can be used to identify distribution losses by store and prioritize fixing these based on the ‘Size of Prize’ opportunity.