How Can Predictive Analytics Turbocharge Field Sales Productivity?
Field Sales effectiveness is driven by a number of different factors. One of the most important is to define the appropriate level of field resources to outlets, with the outlet priority being evaluated using the freely available store data from retail partners in developed markets.
This segmentation of stores should lead to an increase of your field sales’ effectiveness and substantive incremental sales for CPG companies. Until recently, the ability to undertake sophisticated modelling of a store universe was reserved to developed markets with access to a rich data landscape.
Andy Foweather, Managing Director at StayinFront Retail Data Insight (RDI), will share how StayinFront RDI Predictive Analytics opens the door to traditional trade markets or channels in developed markets to enable them to deploy the current best practice models in new market environments, where the size of prize will be even greater.