Optimizing and Selling the Perfect Store
In today’s cloud-enabled, mobile-first world, perfecting the art of selling in retail environments has been radically transformed. A perfect store strategy, based on the thinking that there is an optimal store merchandising layout for every store type, in any geography, regardless of store size, is not effective in maximizing consumer purchasing trends. Consumer goods companies are also discovering that flawless retail execution is no longer enough. To achieve an advantage in the crowded retail landscape, companies need to be able to have data and analytics at their fingertips to do more, know more and sell more than competitors – across every retail channel, in every store, on every day.