I remember my first experience of taking orders and making drinks at Rick’s Bar in Edinburgh, United Kingdom. I loved the thrill of interacting with people when they ordered their drinks. Sometimes, the confusion and indecisiveness of what to order was painful for both us…then there were those who knew exactly what they were having. Over the different roles I have had, I have never forgotten the importance of that moment when a consumer orders their drink from a bartender or picks a bottle off a shelf….my job has always been and continues to be, to influence that moment.

As suppliers, we would love to see our brands in every bar and liquor store in the country. This is simply not possible or responsible. As suppliers, we need to understand what our role, purpose and fit is with our customers, and to know what their vision and plans are and how we can better partner them for mutual business growth.

As an industry, I see great opportunity ahead. I see continued interest in cocktails and the spirit industry in general. The potential headwinds I foresee, is for mainstream brands that are not moving at the pace of their consumers and customers. The growth of craft, authentic, credible brands moving at pace, will only continue to strengthen across all categories.

Ultimately, the advent of the internet has driven a knowledgeable economy where consumers who know more, will spend more. This means, throughout all industries, we are seeing more and more purposeful marketing and sales where the goal is to be more utile to consumers lives vs simply sell, sell, sell.

Build meaningful relationships with your colleagues and stay connected. As you progress through your career, these people will become your support network and you will add tremendous value to each other’s lives. It is important, that as you grow, you understand what your leadership style is and actively find ways to develop it.

My regular drink is a Starward Nova Wine Cask and FeverTree Mediterranean tonic with a ton of ice. If my team and I are celebrating an achievement, we share a Weller 12 to appreciate the moment.