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Abeo Electra Joins StayinFront’s Channel Partner Network to Deliver Mobile SaaS Solutions Across SE Asia

FAIRFIELD, NJ – February 18, 2016 − StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, today announced the appointment of Abeo Electra as a channel partner across SE Asia.

Abeo Electra is a leading provider of business consulting and technology for SAP and complementary solutions in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam, Myanmar, Laos, Cambodia, Bhutan, Nepal and Maldives. As an approved StayinFront partner, Abeo Electra will market, deliver and support StayinFront TouchCG® and StayinFront TouchCG LT™ and to help drive sales force effectiveness for consumer goods and related industries across Southeast Asia.

Recently recognized by Gartner, StayinFront’s offers one of the most highly-configurable mobile retail execution and selling solutions. Businesses, ranging from global Fortune 500 companies and distributors to niche manufacturers and contract sales organizations, are able to streamline and standardize best practices while accommodating local requirements.

“We have previously delivered mobile solutions for service engineers,” said Abeo Electra CEO, Michael Lim. “Now with StayinFront’s world’s leading sales force automation and CRM solutions, we can enable CPG manufacturers and distributors to optimize the performance of their sales reps, merchandisers and van delivery personnel.”

StayinFront is actively expanding into emerging markets and we’re pleased to have Abeo Electra as a partner in southeast Asia,” said Alan El-Kadhi, Director of Global Channel Partner Development at StayinFront. “Abeo Electra’s experience and reach across much of SE Asia will help many more organizations use StayinFront’s solutions to do more, know more and sell more.”

The StayinFront Partner Channel Program provides partners a full complement of resources, including sales and marketing resources, training and technical assistance to provide rapid implementation and ongoing quality client support services.

About Abeo Electra

Abeo Electra is an IT service provider offering end-to-end IT solutions and services to enterprises across Southeast Asia. Both Abeo International and Electra Pte Ltd are also SAP Master VARs of over 11 countries namely, Singapore, Malaysia, Vietnam, Indonesia, India, Cambodia, Myanmar, Nepal, Bhutan, Maldives and Laos. For more details about Abeo Electra, visit

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit

Wilson Kiew
+65 9795 6776

Alan El-Kadhi
+61 416 289 405

Pat Rovner
+1 (973) 461-4800