Arla Foods UK Selects StayinFront SaaS Mobile Solution to Optimize Retail Field Operations
London, UK (April 22, 2014) – Arla Foods, leading dairy producer of brands such as Lurpak Butter and Cravendale Milk, has selected StayinFront (UK), Ltd., to provide mobile field solutions that will deliver greater visibility and insight and help drive continuous improvement in its UK operations.
StayinFront Consumer Goods mobile solution will enable Arla to direct and maximize field activities and manage all of its retail execution needs in house. Using iPad tablets, front end sales representatives are able to quickly and easily perform retail activities and collect targeted information. Fully integrated analytics and agile reporting allow Arla to access and analyze current market data and develop strategies to drive business in store.
Phil Burliegh, Controller at Arla Foods – Sales Optimisation Team says, “StayinFront EdgeCG and TouchCG offers us the control, flexibility and functionality to make a big step forward in our in store activities. The user interface is easy to use, the analytical power is excellent and StayinFront’s considerable Consumer Goods knowledge made for an easy decision.”
Wayne Gallaway Managing Director of StayinFront (UK) Ltd. said “We are really pleased to be working with such a high profile global Consumer Goods business, who despite very strong results are looking to utilise the most advanced mobile and SaaS technology available in the market to stay ahead of their competitors.”
About Arla Foods UK
Arla Foods is home to some of the UK’s leading dairy brands including Cravendale, Lurpak, Castello, Lactofree and Anchor. The cooperative processes 3.2 billion litres of milk a year and has a turnover of approximatey £2bn.
Arla is the UK’s number one dairy company, by turnover and milk pool, and is the largest supplier of both butter and spreads, and manufacturer of cheese in the country. Over 4,000 daily deliveries are made to stores and regional distribution centres nationwide, Arla’s brands can be found across the dairy category and the company has a 26 per cent share of the GB milk pool. Behind this leading business is a team of circa 4,000 people across the UK located at our dairies, distribution centres and head office.
About StayinFront
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com
Wayne Gallaway
+44 (0) 1494 430 130
Joanna Plagiau-Sweetland
+44 (0) 1494 430 130
