News, Events, Press-Releases, Special Announcements from StayinFront

News & events banner


News. Events. Press Releases.

Australian Liquor Marketers Partner with StayinFront to Optimize Field Force Effectiveness

SYDNEY, AUSTRALIA – August 20, 2019 – StayinFront, a leading global provider of mobile, cloud-based field force solutions, analytics and digital solutions has announced today that Australian Liquor Marketers (ALM), a prominent broad range liquor wholesaler supplying over 12,000 liquor premises, has deployed its technology in Australia to increase field force effectiveness.

StayinFront will provide its best-in-class mobile solution, TouchCG Advanced, for ALM’s sales representatives to conduct more tasks in every store visit, and its back office tool, TouchCG Admin Portal, for ALM’s systems administrators to enable them to efficiently manage in-field teams.

Recognized by leading industry experts and analysts, StayinFront was ranked Best-in-Class for Mobile UX, Analytical Insights, Retail Activity Optimization, Guided Selling, Coaching and Interactive Customer Presentations in the Promotion Optimization Institute’s Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2019.

“After an extensive search, we are pleased to have selected StayinFront, as we are impressed with their ability to provide us with a solution that supports our selling capabilities across all our routes-to-market – off-premise, on-premise and hybrid liquor outlets. StayinFront’s platform enables us to streamline our processes and set activity targets and tracking for our Business Development Managers, and allows our system administrators to view built-in-analytics, dashboards and KPIs to maximize the power of the system,” explained Chris Baddock, CEO, Australian Liquor Marketers.

“We look forward to providing ALM’s field teams and managers with our award-winning technology that will empower them to Do More, Know More and Sell More on every visit,” commented Archel Aguilar, Managing Director, StayinFront Group Australia Pty Ltd.

About Australian Liquor Marketers
ALM supplies over 12,000 liquor customers. In addition to supplying liquor stores, ALM incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels. It also provides a similar supply service in New Zealand via the Tasman Liquor Company. Through our network of 14 distribution centres located in each State and Territory in Australia, and in New Zealand, we support independent businesses with a competitively priced and extensive liquor range, delivered through our cost effective and efficient supply chain.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products are seamlessly integrated to provide companies with timely, accurate field data and actionable insights, enabling field reps and management to Do More, Know More and Sell More. Headquartered in Fairfield, New Jersey, StayinFront has offices in Chicago, Canada, the United Kingdom, Poland, Turkey, Ireland, India, Australia, Singapore, and New Zealand. Through its 20:20 Retail Data Insight and StayinFront Digital subsidiaries, StayinFront delivers stand alone and tightly integrated actionable insights and guided selling by analyzing retail images and data to brand managers and sales forces around the globe. For more details about StayinFront products and solutions, visit

StayinFront Contact
Archel Aguilar
Managing Director, StayinFront Group Australia Pty Ltd.

Media Contact
Crystal Oliveri
+1 (973) 461-4800 x3390