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Blueprint Group Adopts StayinFront SaaS Retail Sales Execution Solution Across all its Operating Companies

Sydney, 28 July 2015 – Blueprint Group, an independently-owned leading group of retail services and field marketing agencies committed to sales force effectiveness, has announced plans for a group-wide expansion of the StayinFront Edge® cloud-based consumer goods technology platform. The solution will align and support all Blueprint’s retail and sales performance operating companies.

Citing StayinFront’s expertise in the consumer goods industry and specifically its high global profile in automating contract sales forces, Blueprint made the strategic decision to adopt StayinFront as the organisation’s central SaaS retail execution platform.

The Blueprint Group will have access to market leading retail execution and management tools in StayinFront Edge that allow management to deliver exceptional services to their client base. In the field, reps will use the StayinFront TouchCG® mobile application with its advanced features such as guided workflows and digital merchandising to work more efficiently.

“StayinFront’s deep understanding of our industry, its growing consumer goods client roster and its history of successfully executing and supporting solutions in our industry is what set it apart from all the other providers we reviewed,” stated Blueprint Group’s General Manager IT, Venu Annam. “Its advanced technology will enable us to gain better business insights, be more dynamic and agile, and compete as a high-performance organisation.”

“We are pleased to expand our offering across this innovative group,” said Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia. “Client success is of paramount importance to StayinFront and we’re committed to providing our customers with the advanced technology to enable them to do more, know more and sell more.”

About Blueprint Group
The Blueprint Group is an independently owned group of retail services and field marketing agencies. Its companies specialise in providing services to retailers and suppliers in the primary service areas of merchandising, outsourced sales, events, sampling and demonstration, point of sale production, retail performance, and go to market strategies. For more details visit

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit

For further information please contact:
Kerrie-Anne Turner       Shuna Boyd
StayinFront                     BoydPR
02 9900 1122                  02 9418 8100