News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

Brand Developers Limited Chooses StayinFront Mobile Software to Improve Productivity, Increase Sales and Drive Growth

Sydney, 23 April 2015. Brand Developers Limited (BDL), Australasia’s leading direct response television company specializing in product development and multi-channel retail distribution, has chosen StayinFront, a global provider of cloud-based field force effectiveness and customer relationship management (CRM) technology, for its retail execution and monitoring system.

StayinFront TouchCG® with guided workflows and advanced capabilities for image recognition, barcode scanning and in-store, data-driven selling, enables field teams to complete retail activities in less time, focus on priorities and goals and prompt corrective action to maximize performance.

A deep understanding of the consumer goods industry, along with the ability to globally deliver and support fully-configurable retail execution and data-driven selling tools, were critical factors BDL considered when selecting StayinFront.

“Choosing a partner with in-depth industry expertise was essential for us,” said Simon Fraser, Group General Manager, Brand Developers Limited. “StayinFront TouchCG® is a robust industry solution specifically designed to manage the retail execution process and will enable us to gain key insight into our field operations so we can rapidly achieve a return on our investment.”

“We’re pleased to have been selected by BDL, which will leverage our tools and technology to gain a competitive advantage,” said Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia. “Our proven industry-specific mobile platform and easy-to-use selling tools will give BDL’s field reps all the information they need at their fingertips, helping them do more, know more and sell more.”

About Brand Developers Limited

Brand Developers Limited is Australasia’s leading direct response television company specializing in product development, infomercial shopping and multi-channel retail distribution. Operating from offices in Auckland New Zealand and Melbourne Australia, with over 700 employees are one of the leading direct response television and retail distribution companies in Australia.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit

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