Casama Group Selects StayinFront Mobile Cloud-based CRM and Sales Force Automation Solution to Improve Customer Segmentation and Targeting Across Distribution Network
Sydney – 27 November – StayinFront, the leading provider of mobile SaaS retail execution and sales force automation solutions, today announced that the Casama Group, a privately owned Australian distributor of fine wines, has selected StayinFront TouchCG® as its field force sales automation solution.
StayinFront’s mobile, cloud-based solution will enable Casama field reps to perform field activities more effectively and manage their complex customer base of on-premise and off-premise outlets, as well as retail buying groups. Powerful analytics and reporting tools in StayinFront EdgeCG® provide Casama with a single view of the customer for business management across all divisions, enabling managers to better understand, target and segment its complex customer base.
“StayinFront’s easy-to-use system is able to support our field activities and provide us with a centralised source for collecting and retrieving real time customer information,” said Kieran Callan, Casama CEO. “Being able to get a granular view of each customer will give our team an advantage in this highly competitive marketplace.”
“StayinFront provides a powerful information asset that will assist Casama in its future growth,” remarked Kerrie-Anne Turner, Vice President and Managing Director Australia at StayinFront. “Moving to the latest mobile technology designed specifically for FMCG will enable Casama to do more work in the field, know more about its customers and sell more.”
The Casama Group is an Australian privately owned family company and is the parent company of a collection of highly successful, independent trading entities. Established in 1963, the Casama Group’s activities are focused on fine wine and is recognised as one of the premium fine wine distribution companies in Australia. With offices throughout Australia and New Zealand and alliances in the United States, Asia and Europe, Casama employs over 160 staff. For more information, visit Casama’s website at www.casama.com.au.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com.
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