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Church & Dwight Selects StayinFront’s Field Force Automation Solutions for New Pharmacy Sales Team in Australia

SYDNEY, AUSTRALIA – 1 June, 2016 – StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, announced today that Church & Dwight, a leader in the household consumer products and personal care industry, has chosen StayinFront’s sales automation solutions for its Australian division.

Church & Dwight, whose brands include Curash®, First Response®, Nair® and Batisite®, will support its newly formed pharmacy sales team in Australia with StayinFront TouchCG®, a best-in-class sales automation solution with full functionality for merchandising, order entry and in-store selling.

The company will be also empowering its managers with StayinFront EdgeCG®, a back-office solution that will provide complete visibility into the performance of its sales team. EdgeCG contains built-in dashboards, reports and KPIs that enable managers to effectively measure performance and gain critical insight into field activity to drive sales.

A key feature in StayinFront’s solution was the StayinFront Sales Locator™, the first sales force automation solution with fully integrated territory optimization, cycle journey planning and a complete list of Australian pharmacies for business development. Using the tool’s Sales and Competitive Index, Church & Dwight managers and field representatives will be able to assess a comprehensive range of factors about prospects and customers, including sales potential, outlet information, nearby competing outlets, the demographics of the catchment area and accessibility by road and public transport.

“Selecting StayinFront’s solutions was an easy choice for us, given StayinFront’s unmatched credentials, easy-to-use applications and deep understanding of the pharmaceutical industry,” said Paul Vink, National Field Sales Manager at Church & Dwight Australia. “StayinFront’s tools will help us improve productivity and route optimization, as well as alert us to potential opportunities for new sales and customers.”

“We are proud to be selected by Church & Dwight to provide the company with our comprehensive set of management and sales tools,” said Clarence Dent, Managing Director, Australia for StayinFront. “We are confident that our solutions will help Church & Dwight’s new pharmacy sales team do more, know more, and sell more.”

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit


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