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Creative Activation Pursues Retail Execution Efficiency and Excellence with StayinFront

SYDNEY, AUSTRALIA – 6, April 2018Creative Activation, the leading field marketing company delivering measurable sales growth for brands and retailers throughout Australia and New Zealand, announced today that it has selected StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, as its mobile solutions partner to drive operational excellence and efficiency for their customers.

StayinFront’s award-winning mobile sales force automation and analytics solution, StayinFront TouchCG® and StayinFront EdgeCG® will be deployed to 3,000 professional staff and managers in the region to help increase field force productivity, capacity and provide greater insights for effective business planning and decision making for their Client Partners.

Creative Activation will also leverage and configure StayinFront’s full range of scalable field solutions, which include the direct selling application, StayinFront TouchCG LT™ and the advanced in-store selling tool, StayinFront PitchBook®, to fit the functional and information needs of its various roles and field teams.

StayinFront’s analytics and selling solutions have been recognised by leading industry analysts and were ranked Best-In-Class for Retail Activity Optimisation, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching in the POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018. Businesses, from Fortune 100 companies and distributors to niche manufacturers and contract sales organisations, use StayinFront to standardise best practices, improve visibility and increase selling opportunities.

“StayinFront delivered practical, intriguing and innovative products, including guided selling, real-time social messaging and augmented reality, as well as a robust R&D roadmap with image recognition, all of which are critical to ensure that our partners are winning in retail,” said Gerard Feehan, Managing Director at Creative Activation. “We are pleased to be partnering with a global leader in retail technology which will help our clients do more, know more and sell more.”

“This is an exciting opportunity for StayinFront and we are very pleased to be working with Creative Activation to deliver retail excellence to their customers,” commented Clarence Dent, Managing Director at StayinFront Australia.

About Creative Activation

Creative Activation is the leading retail partner in Australia and New Zealand. For over 30 years, Creative Activation has been dedicated to helping their customers accelerate retail execution excellence with a range of services including merchandising and sales teams, brand ambassadors, mystery shopping, and retail auditing and voice-of-customer solutions. They are part of the Clemenger Group, Australia’s largest and most successful marketing communications group.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit


Clarence Dent

Managing Director



Pat Rovner

Director of Marketing

+1 (973) 461-4800