Energizer Powers Field Force with StayinFront TouchCG Mobile Selling Solutions
FAIRFIELD, NJ – August 10, 2015 —Energizer, the leading name in batteries, has selected StayinFront, a global leader in mobile SaaS retail execution solutions, to rapidly deploy a cloud-based field force and analytics solution to its Canadian field operations.
Energizer will equip its field team with StayinFront TouchCG®, a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling. TouchCG will give Energizer sales reps the ability to do more, know more and sell more by enabling them to complete merchandising tasks more efficiently, gather detailed and accurate store-level data and drive more sales with pre-bookings and supplemental orders.
StayinFront EdgeCG®, a retail execution platform with fully integrated analytics and reporting tools, will be deployed to managers, providing real-time insight into field team performance. Managers will use dashboards and KPIs to identify trends and quickly act on opportunities in the market.
“StayinFront has deep expertise in consumer goods and proven technology that will enable our reps to capture, access and share data and field intelligence more quickly and easily than before,” said Larry Lazar, Retail Operations and Technology Project Lead at Energizer. “The continuous flow of information will give managers new levels of visibility into store conditions, compliance and performance, allowing them to maximize selling opportunities.”
“Energizer is familiar with our products and support in the U.S. and believes that this is the ideal time to adopt this technology for its Canadian team,” said Sam Barclay, Executive VP and Managing Director North America at StayinFront. “Our cloud-based solution has been well received since its launch and is used around the world. We believe Energizer’s Canadian team will leverage the solution to maximize sales force effectiveness and efficiency and sell more.”
About Energizer Holdings, Inc.
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Mo., is one of the world’s largest manufacturers of primary batteries and portable lighting products. The company had annual revenues of approximately $1.8 billion in fiscal year 2014, anchored by its two globally recognized brands Energizer® and EVEREADY®. As a global leader in power solutions, our mission is to lead the charge to connect our brands, our people and the products we offer to the world better than anyone else. Visit www.energizerholdings.com for more details.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com.