Ferrero Selects StayinFront Retail Execution Solutions to Achieve Excellence in In-Store Execution
Sydney, 12 November 2015 – Ferrero Australia, a global leader in branded chocolate and confectionery products, including Tic Tac® mints, Nutella®, Ferrero Rocher® and Kinder® chocolate, announced today that it has selected StayinFront, a global provider of retail execution solutions for sales force teams, to equip Ferrero’s Australian team with StayinFront TouchCG® and StayinFront EdgeCG®.
After evaluating several different solutions on the market, from multinational providers to local providers, Ferrero chose StayinFront’s best-in-class mobile field cloud solutions to help support the field team and provide a dynamic communication platform. With an easy-to-use interface, real-time access to store conditions and data, and in-store selling tools, StayinFront’s solutions improve productivity, efficiency and results, helping sales representatives in the consumer goods industry do more, know more and sell more.
Used by many leading global consumer goods companies, StayinFront’s highly flexible solutions will enable Ferrero to configure the applications to its needs, allowing the company to easily implement its specialised processes and best practices.
“This is an important project for us and we believe StayinFront’s products are the best suited to enable better in-store execution and reporting analytics to meet our business needs,” said Mark Pearce, spokesperson for Ferrero. “TouchCG and EdgeCG will easily help us visualise – both in the field and at the office – our KPIs and perfect-store selling framework. They will also help us increase social collaboration among our team, an important factor for our sales reps, who are spread across the country.”
“Ferrero is a leader when it comes to perfect-store execution and maximising their in-store presence through point-of-sale materials and quality products,” said Kerrie-Anne Turner, Vice President, Asia Pacific and Managing Director, Australia for StayinFront. “Selecting StayinFront to implement Ferrero’s perfect-store framework in Australia is a clear indicator that solution can best help companies maximise retail execution.”
About Ferrero International S.A.
Ferrero began its story in the town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 8 billion Euros, Ferrero is amongst the market leaders of the confectionery sector and the third worldwide Group in the chocolate confectionery market. The Ferrero Group is present with more than 34,000 people across 53 countries; it has 21 production plants around the world, of which 3 are Ferrero Social Enterprises in Africa and Asia, and 9 agricultural companies. Its products are present and sold in more than 160 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons. Furthermore, Ferrero has social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Ferrero Social Enterprises and the Kinder+Sport programme. For further information visit: www.ferrero.com.
StayinFront, Inc. is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit www.stayinfront.com.
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