Lannett Company Selects StayinFront Life Sciences Solution for Sales Force Effectiveness
FAIRFIELD, NJ (November 16, 2015) – After a robust year of growth, Lannett Company, a specialty pharmaceuticals company, has selected StayinFront Life Sciences solution to deliver on and further enhance Lannett’s marketing goals for its branded pharmaceutical product, C-Topical™. With C-Topical™, Lannett is building upon its well established position in the generic prescription pharmaceutical industry by establishing a focused presence in the pre-operative care specialties of Otolaryngology and Rhinology.
StayinFront Life Sciences, which includes, StayinFront EdgeRx® and StayinFront TouchRx®, provides a complete on-demand mobile, cloud-based CRM and analytics solution that empowers and optimizes life sciences sales teams to do more, know more and sell more effectively in field. Managers can utilize built-in analytics, dashboards and KPIs to measure, manage and coach their teams for better results. TouchRx seamlessly integrates with external expense management and features fully integrated closed loop marketing. By deploying StayinFront’s solutions, Lannett will enable its sales reps across the U.S. to improve sales processes, keep up-to-date on regulatory issues, and track inventory as well as critical details of sales and marketing activities in one system.
“StayinFront offered us a solution that was designed for the unique needs of the Life Sciences industry and will provide our sales reps with the information they need to more effectively manage their territories and customers,” stated Craig Schuette, Sales and Marketing Manager, Branded Products, Lannett. “We are impressed by StayinFront’s many years of life science experience in providing professional services; their applications truly provide the quickest path to value.”
“We look forward to partnering with Lannett, an innovative and fast-growing company focused on delivering results,” commented Ken Arbadji, VP of North American Sales, StayinFront, Inc. “Our automated and simplified sales processes will help reps have access to critical customer data so they can spend more time growing relationships and focusing on each customer’s unique needs.”
About Lannett Company, Inc.
Lannett Company, founded in 1942, develops, manufactures, packages, markets and distributes generic pharmaceutical products for a wide range of medical indications. For more information, visit the company’s website at www.lannett.com.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit http://kjd.fc8.myftpupload.com.