Medimetriks Chooses StayinFront as Its Sales Force Automation Solution to Drive Growth and Improve Efficiency
FAIRFIELD, NJ (July 28, 2014) – Medimetriks, a leading independent specialty pharmaceutical company serving the dermatology and podiatry markets, has selected StayinFront as its customer relationship management partner. Medimetriks will deploy StayinFront TouchRx® on Windows 8 tablets to its national sales team.
Medimetriks sought out an established partner with extensive experience in the field of pharmaceutical CRM. StayinFront’s advanced, industry-focused system includes the ability to launch and track closed loop marketing (CLM) presentations with sophisticated targeting tools, all within a PDMA-compliant solution for sample tracking and inventory management. In addition, Medimetriks managers can gain valuable insights with StayinFront Touch Analytics and are able to track representative growth using the systems field coaching module.
“StayinFront provided a complete package that includes everything we need to increase the efficiency and effectiveness of our sales efforts and gain critical insight.” said Bradley Glassman, Chairman and Chief Executive Officer at Medimetriks. “Their robust software, in-depth experience in the pharmaceutical field and ability to provide the full spectrum of services were all key factors in our decision.”
“We are pleased to be partnering with Medimetriks.” said Ken Arbadji, Vice President Sales, North America at StayinFront. “Our CRM functionality and integrated analytics will provide their sales team with the right information at the right time to improve sales efficiency and maximize their product sales. Our outstanding technology, in combination with our agility and full service approach, makes us an ideal choice for small to mid-sized pharmaceutical companies.”
About Medimetriks Pharmaceutical, Inc.
Medimetriks is a leading independent specialty pharmaceutical company dedicated to the dermatology and podiatry markets. The company is committed to advancing patient care through the development, licensing and commercialization of innovative prescription skincare brands that fill unmet needs in the markets it serves. Medimetriks has expertise in commercialization, including creating brands, maximizing life cycles and generating value for biotech, generic and other development companies.
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com