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Mobile Retail Selling Solution Identifies Every Outlet, Every Opportunity

SYDNEY (July 29, 2014) – A new mobile selling solution from StayinFront is set to revolutionize mobile retail execution by putting integrated, intelligent outlet data on more than 320,000 retail outlets throughout Australia and New Zealand at the fingertips of consumer goods companies and their field forces for the first time.

StayinFront Sales Locator™ is a complete solution that combines software, data and services to provide powerful sales and competitive data on retail outlets nationally.The SaaS-based solution enables reps to identify and capitalize on the key opportunities in the field by providing strategic insight into a territory, customers and prospects, including the relative size of each opportunity.

The unique combination of outlet data, map-based journey planning tools and ongoing refreshes and data maintenance enables field forces to become more efficient and productive, sell more and discover better ways to manage a territory.

The intelligent outlet data integrates seamlessly into the StayinFront mobile sales force automation solution with processes that regularly update, independently verify and maintain the data. The data is presented in easy-to-use dashboards and on-board mapping tools to direct the representative to the store – all on their mobile device.

The Sales Locator uses a comprehensive range of factors, including current sales performance, as well as local area and store attributes, such as outlet information (including location and complementary outlets), the competitive landscape, the demographics of the catchment area and accessibility by road and public transport to Sales and Competitive Indices by outlet allow easy comparison between stores. The Sales Index predicts relative sales opportunity for each outlet, while the Competition Index rates the competitive potential of an outlet and allows a rep to know where to focus their efforts and the sales message most likely to generate a favorable outcome.

The real value of the data is unleashed when combined with StayinFront EdgeCG® to pinpoint the location of an outlet and identify the relative size of the opportunity, according to Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia.

“StayinFront Sales Locator™ is a break-through solution that provides consumer goods companies and their field forces with fact-based intelligence and tools to do more, know more, and sell more,” she said.

“Field forces can now analyze outlet data to identify opportunities and develop strategies and tactics to drive effectiveness based on powerful information and insights. It empowers reps to sell, plan and make decisions based on fact – not incomplete, outdated or unknown information.”

“StayinFront Sales Locator™ closes the information gap and opens the door to new opportunities to drive field force effectiveness and maximize territory management, field activity planning and resource allocation for better return on investment.”

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit

Ken Arbadji


Pat Rovner