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Newest StayinFront Software Release Integrates with Digital Merchandising Services to Deliver Faster, More Accurate In-Store Audits

FAIRFIELD, NJ (May 12, 2015)StayinFront, the leading mobile SaaS sales force automation and retail execution solution for the consumer goods industry, today announced the release of StayinFront TouchCG® 12.12, a mobile sales automation solution that empowers sales force teams to do more, know more and sell more through enhanced image recognition and digital merchandising services.

“Integrating image recognition eliminates the time-consuming manual auditing process and gives companies faster, more accurate data on their distribution, out of stocks, share of shelf and compliance,” said Tony Bullen, Executive SVP and Chief Technology Officer for StayinFront. “With real-time processing, field reps can do more, know more and sell more by identifying opportunities for upsell, cross-sell and line extensions and taking action while in-store.”

StayinFront TouchCG helps sales reps to increase their in-store efficiency with integrated digital merchandising features and services from leading imaging providers such as Planorama, enabling in-store teams to capture shelf data in a fast, reliable and objective way. Shelf photos are uploaded and quickly analyzed with the results fed directly into the TouchCG system.

“Sales reps are the front line troops in the battle for retail dollars,” said Sam Barclay, EVP and Managing Director, North America at StayinFront. “By using StayinFront technology to reduce the time spent capturing data, field force reps have more time to use the results to promote the success of their brands.”

The upgraded software also addresses the needs of global consumer goods and the challenges imposed by local and regional requirements with scalable configurability that supports many and varied client requirements and delivers a globally standardized sales process.

The release of TouchCG 12.12 continues StayinFront’s commitment to delivering functionality for improving topline sales growth and bottom line margins for global consumer goods brands by driving best practice sales processes and standardizing activity measurements across modern trade, traditional trade, distributor trade, van sales and DSD routes.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit

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