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Perfetti Van Melle Chooses StayinFront’s Mobile Sales Force Automation Solution

LONDON, UNITED KINGDOM − 30 June, 2016StayinFront, a global provider of mobile, cloud-based retail execution solutions, announced today that Perfetti Van Melle, one of the world’s largest manufacturers and distributors of confectionery and chewing gum, has deployed StayinFront TouchCG® to its United Kingdom sales force.

Perfetti cited StayinFront’s deep consumer goods experience and ability to deliver a mobile selling and analytics platform, configurable to its in-store sales activities, as key factors in the selection process. StayinFront’s integrated analytics and reporting capabilities also provided managers with the data and insight to support and improve decision making and maximize in-store selling opportunities.

Field reps, equipped with StayinFront TouchCG on tablets are able to perform routine tasks more efficiently and spend more time focusing high-value activities, resulting in more, higher quality store visits. Easy access to store-level sales data also helps reps engage store managers in meaningful conversations to drive sales.

Integrated dashboards and KPIs in StayinFront EdgeCG® provide managers with visibility and insight into store conditions, as well as individual-level sales performance, workloads and achievements. Managers can measure the effectiveness of various attributes of point-of-sale displays, make smart buying decisions and increase the ROI on their marketing spend.

“StayinFront listened to our needs and delivered a real solution for our business needs in terms of fit, practicality and flexibility,” said James Hayton, National Field Sales Manager, at Perfetti Van Melle – PVM UK. “This has ensured we are able to have a configured system to suit our very specific needs and enable us to measure our actions, giving us a much clearer view of our performance as a business. Their expert team and continued support enables us to shape and evolve the solution to continue to deliver in a fast moving business environment.”

“Helping Perfetti Van Melle attain its goals through the best tools and the best value is of primary importance to StayinFront,” said Wayne Gallaway, Managing Director, EMEA at StayinFront. “Our easy-to-use retail execution software with guided workflows and instant access to data provides their reps with the tools to do more, know more and sell more.”

About Perfetti Van Melle

Perfetti Van Melle are one of the world’s largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries. Brands include Mentos, Fruitella, Chupa Chups and Alpenliebe

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit

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