News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

Peters Ice Cream Scoops Up New Partnership with StayinFront

SYDNEY, AUSTRALIA (28, August 2018) – Peters Ice Cream, Australia’s favourite ice cream brand and a true Australian icon, has chosen StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, as its mobile solutions partner for its Australian field force.

Peters Ice Cream will utilize StayinFront TouchCG® for its field sales representatives in collaboration with its delivery drivers, and EdgeCG® for its back office management to help improve its productivity and sales. StayinFront’s best-in-class mobile field force technology, with automated processes and guided workflows will enable the field teams of Peters Ice Cream to complete retail tasks more efficiently and manage territories more effectively.

“StayinFront impressed us with its breadth of solutions covering all aspects of retail execution. With over 20 years of experience, we are confident that StayinFront and the performance of its products will exceed our expectations. We are excited to even further expand the partnership in the future by utilizing more of StayinFront’s solutions to help us gain valuable insight into what’s happening in the field and on the stores’ shelves,” said Chris Cokalis, Sales Operation Manager, Peters Ice Cream.

“We are pleased to have been selected by Peters Ice Cream, and look forward to equipping them with the products to do more with automation and streamlined processes, know more about the return on investment (ROI) of their field sales force, and sell more by quickly and easily identifying target new customers with the right offers,” remarked Clarence Dent, Vice President Southeast Asia and Australasia, StayinFront.

About Peters Ice Cream

Peters is Australia’s favourite ice cream brand and a true Australian icon. Long associated with hot summers, trips to the beach and BBQ’s with friends and family, our mantra of DIVE IN embodies this fun, carefree spirit. It is this unbridled passion that spills over into our products, our communication and our people. We have an insatiable curiosity and a determination to constantly deliver Australia the highest quality, and most innovative iced treats on the market.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. For more details about StayinFront products and solutions, visit

StayinFront Contact

Clarence Dent


Media Contact

Crystal Oliveri

(973)-461-4800 x3390