Promotion Optimization Institute Awards StayinFront Six Best-in-Class Distinctions in the 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods
FAIRFIELD, NJ – March 20, 2018 – StayinFront, a global leader in mobile, cloud-based field solutions for the consumer goods industry, is pleased to announce that the Promotion Optimization Institute (POI), the industry’s foremost resource and publisher of the comprehensive Vendor Panorama for Retail Execution and Monitoring in Consumer Goods, has awarded StayinFront Best-in-Class distinctions for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching.
The report, authored by POI Partner, Dale Hagemeyer, leverages his over 30 years of experience in applied technology in the consumer goods industry, including 15 years as Research Vice President and Managing Vice President at Gartner, and in management positions at PepsiCo, Sunbeam Corporation, Kraft Foods, The Quaker Oats Company and Kroger. The report highlights StayinFront’s strong analytics capabilities, citing the acquisition and integration of 20:20 Retail Data Insight for enabling deeper analytics and insights, with the ability to drive actions down to the store level.
According to Hagemeyer, “This is a huge move for StayinFront as it builds upon a strong analytical product and takes the StayinFront Insight product to higher levels, from the user device all the way back through the optional insight data warehouse with predictive lost sales, comparisons to similar stores nearby, and contextualized, fact-based selling through the PitchBook module.” Hagemeyer continued, “The addition of correlative relationships in causality will make it even more powerful.”
Other key differentiators noted include StayinFront’s early adoption and broad assortment of “sell more” capabilities, and its demonstrated ability to handle and support thousands of users across multiple geographies with a single solution.
“POI is a trusted leader in the consumer goods industry, and we are pleased to have been recognized as Best-in-Class in six categories,” said Thomas Buckley, StayinFront CEO. “We are committed to delivering innovative and cost-effective solutions that help our customers do more, know more, and sell more.”
The POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods highlights key insights for sales, marketing and merchandising executives including the best-in-class across, but not limited to, user experience, analytical capabilities, product vision, and configurability. The 2018 report evaluated 23 solutions from 20 vendors, identifying best-in-class capabilities and recommendations for excellence to help improve the overall retail and shopper experience. The report can be accessed here.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront solutions provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit www.stayinfront.com
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit www.poinstitute.com.