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News. Events. Press Releases.

Simplot Australia Selects StayinFront Cloud-Based Mobile Consumer Goods Solution to Standardize Sales and Operational Processes

SYDNEY (September 2, 2014) – Simplot Australia Pty Ltd, manufacturer of such brands as Birds Eye, Edgell, John West, Seakist, Ally, Lean Cuisine, Chiko and Leggo’s, selected StayinFront EdgeCG® field force automation platform and StayinFront TouchCG® mobile retail execution application to support all its routes to market. Simplot will deploy TouchCG® to 150 sales representatives, merchandisers, and managers, operating in three national teams – retail, independent grocery and foodservice over a sixteen week project concluding October 2014.

StayinFront’s ability to support all of Simplot’s sales models and routes to market with its extensive out-of-the-box functionality and configurability was key to Simplot’s decision to move from multiple systems to a single, end-to-end integrated solution. TouchCG® allows Simplot to standardise sales processes and best workflow practices, across all field activities, based on the rep’s role and the type of store being visited – without the expense of customisation.

Using a mobile device of their choice, Simplot reps see only the features and data necessary to perform the tasks for that specific store. Mobile dashboards and KPIs enable reps to see their targets for each visit and take the steps to improve their performance. Simplot anticipates the streamlined, easy-to-use interface will encourage rapid user adoption and greater adherence to its standards, while providing management with real time access to reporting and information from the field.

Robert Giles, Sales Director, Simplot Australia Pty Ltd, said: “StayinFront’s expertise in global FMCG, its proven partnership approach and flexible implementation options give us confidence that we have the right combination to cover all our routes to market from a single solution.”

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “We are very excited that Simplot Australia has recognised StayinFront’s continuing commitment to innovation for the consumer goods sector, its customers and its growth. This is a significant win for StayinFront and we see great potential for mutual value from this partnership.”

About Simplot Australia Pty Ltd

Simplot Australia’s uniquely diverse business includes vegetable, meat and seafood manufacturing operations that supply chilled, frozen and shelf stable products to Australia’s major supermarkets and foodservice customers. It was formed in 1995 when the US J.R. Simplot Company expanded into Australia, acquiring iconic brands such as Birds Eye, Leggo’s, Chiko and Edgell. Growth has continued with the addition of brands including John West, Lean Cuisine and Quorn. For more details visit

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit

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