StayinFront and Planorama Partner to Deliver Turnkey Mobile Retail Execution with Image Recognition to Global Consumer Goods Companies
FAIRFIELD, NJ and PARIS, FRANCE (October 20, 2014) – StayinFront, Inc., a leader in mobile cloud solutions for the consumer goods industry, and Planorama, the expert in image recognition for shelf management and digital merchandising, have announced a partnership that will deliver a powerful, best-in-class, mobile retail execution solution to consumer goods manufacturers.
Planorama’s image recognition technology will be integrated with StayinFront TouchCG® mobile retail execution and selling application to create a single, end-to-end solution for in-store execution and sales. Various functions will be aligned to optimize field force efficiency, store shelf management and promotional compliance, helping companies achieve perfect store execution while gaining exponential value in terms of speed, visibility and sales.
“This partnership will enable our global consumer goods customers to more effectively and efficiently leverage their in-store efforts,” stated Vincent Jacques, President of Planorama. “Planorama’s robust image recognition lets users take in-store shelf pictures and receive feedback in real time,
“By leveraging the strengths of both our systems, we are able to rapidly deliver greater in-store functionality and productivity to our global clients who use a variety of iOS and Android devices,” said Sam Barclay, EVP and Managing Director NA at StayinFront. “Image recognition, combined with our TouchCG retail execution, Touch Analytics and in-store selling tool, StayinFront PitchBook™, will allow field representatives to do more, know more and sell more.
Planorama is a worldwide leader in image recognition technology for the retail environment. Planorama provides services and products to over 70 of the world’s leading brands in more than 20 countries throughout Europe, the Americas and Asia. Planorama was founded in 2009 to provide innovative solutions to Consumer Packaged Goods (CPG) manufacturers and retailers by analyzing in-store photos of products and fixtures through the use of their patented image recognition technology. This process creates efficiencies in data collection and analysis for their partners and provides highly accurate results for a number of critical key performance indicators.
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com