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StayinFront Inks Channel Partnership Agreement with Childs Davidson Ltd for Europe and Africa

Fairfield, NJ – October 9, 2015StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, today announced the appointment of Childs Davidson Ltd (CDL) as a channel partner.

CDL is a specialist consulting practice to the CPG sector, providing services to many of the industry’s best known companies around the world. As an approved partner, CDL will market, deliver and support StayinFront TouchCG® and StayinFront TouchCG LT™ to its customers in Europe and Africa.

Recently recognized by Gartner, StayinFront supports the many business models and requirements of both developed and developing markets, including modern trade, traditional trade, distributor trade, van sales and DSD routes. Businesses ranging from global Fortune 500 companies to niche manufacturers and contract sales organizations have deployed TouchCG and TouchCG LT to increase field efficiency, in-store visibility and sales effectiveness.

“In the regular senior executive forums we run on four continents, members repeatedly identify the challenges of field force effectiveness and the importance of winning at POS,” said Marc Childs, CEO at CDL. “StayinFront’s sales force automation and CRM solutions are a natural extension to our services of optimizing the effectiveness and efficiencies in CPG companies.”

“We are extremely pleased to partner with CDL” said Alan El-Kadhi, Director of Global Channel Partner Development at StayinFront. “CDL has unique knowledge and relationships through the global CPG industry and will help those organizations to do more, know more and sell more with the StayinFront solutions.”

CDL joins StayinFront Global Channel Partner Program and will receive a full complement of resources from StayinFront to deliver rapid implementations and high quality client support services, including sales and marketing resources, training and technical assistance.

About CDL
Childs Davidson Limited is a specialist consulting practice, focused on FMCG commercial consulting across the globe. CDL’s expertise is concentrated into: best practice benchmarking, senior executive forums; client-specific consulting in commercial strategy; skills and methods development; the licensing of the world class Trade Promotional and Operational Planning software, ‘ONE System’; and the licensing of the StayinFront sales force automation and CRM solutions. All are underpinned by a strong, experienced consulting team, well-trained in investigative research, thought-leading analysis, applied methods design and change management.

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details about StayinFront products and solutions, visit

Alan El-Kadhi

+61 2 9900 1147

Pat Rovner