News, Events, Press-Releases, Special Announcements from StayinFront

News & events banner


News. Events. Press Releases.

StayinFront Introduces Smartphone Application Designed to Increase Productivity of In-Store Merchandisers, DSD and Van Sales Representatives

Fairfield, NJ – May 26, 2015StayinFront, Inc. a leader in mobile SaaS retail execution solutions, today announced the launch of StayinFront TouchCG LT, a new retail execution and direct selling mobile tool designed to enable merchandising, direct store delivery and van sales field representatives to ‘Do More’ in every store call.

A more streamlined version of the StayinFront TouchCG®, the TouchCG LT is primarily intended for consumer goods companies with in-store merchandisers and DSD representatives who require a specialized set of functionalities to increase productivity and reduce downtime. Powered by TouchCG, StayinFront’s best-of-breed consumer goods SaaS technology, the TouchCG LT delivers a light, fast and easy-to-use application that enables users to perform the most common merchandising and direct selling tasks quickly and easily. StayinFront offers an innovative subscription model in which customers choose the most relevant modules for their work, enabling them to tailor the service to their needs and better focus on the most essential tasks.

“Customer feedback showed that many were seeking a lighter, streamlined version of the StayinFront TouchCG application for roles that did not require any analytics or selling capabilities,” said Sam Barclay, EVP and Managing Director at StayinFront. “TouchCG LT is a flexible, cost-effective solution that will enable van sales teams, delivery drivers and merchandisers to do more in every store visit.”

TouchCG LT runs on both iOS and Android smartphones and works online and offline, allowing reps to access their data anywhere without sacrificing productivity. Like all StayinFront TouchCG applications, TouchCG LT data is stored in a common backend database so that reporting across all routes and segments of the business is seamless using StayinFront Analytics.

“StayinFront now delivers a single system designed to scale up or down, depending on the needs of the customer,” said Tony Bullen, Senior EVP and Chief Technology Officer at StayinFront. “In markets where there is less need for full functionality, TouchCG LT will enable users to focus more specifically on the functions that are most applicable to their work.”

Recently recognized by a leading industry analyst as the only company to have deployed mobile retail execution and selling solutions on a true global scale, StayinFront and its consumer goods solutions support modern trade, traditional trade, distributor trade, van sales and DSD routes worldwide, and are presently available in more than 20 languages.

About StayinFront

StayinFront, Inc. is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit

Ken Arbadji


Pat Rovner