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StayinFront Selected by Flatout, Inc. to Help Optimize Retail Execution

FAIRFIELD, N.J. (April 7, 2014) – Premium flatbread maker, Flatout Inc., has selected StayinFront TouchCG® as its mobile retail execution platform. StayinFront TouchCG will be used to increase the efficiency and effectiveness of the company’s field sales teams. The solution will be deployed on Windows 8 tablets across Flatout’s sales and merchandising teams nationwide.

StayinFront TouchCG will enable Flatout to move beyond simple data collection and order taking to a more comprehensive approach to proactive, in-store selling. The advanced mobile field force technology is also backed by StayinFront’s comprehensive suite of management tools, integrated analytics and KPIs.

Recently named an “Editors’ Pick” by Consumer Goods Technology (CGT) Magazine, StayinFront continues to be the vendor of choice among consumer goods companies that recognize the benefits of StayinFront’s innovative approach to retail execution and in-store selling. The company’s mobile consumer goods application helps organizations standardize sales processes, streamline retail execution, and monitor and measure field performance.

Robert Kidd, Vice President of Field Sales, added, “As we enter the next phase of growth for Flatout, we need a technology solution that will increase efficiency for the company, enable our sales teams to be more productive in stores, and sell more strategically.”

“We are pleased to have the opportunity to partner with Flatout,” said Ken Arbadji, Vice President of North American Sales at StayinFront. “We are confident that StayinFront TouchCG will enable Flatout sales reps do more in each store – identify opportunities and enhance customer relationships.”

About Flatout

Flatout is an established healthy, premium brand of distinctive flatbreads and other related flatbread products sold under the Flatout Brand through retail grocery, mass market, club store and other channels. The company’s innovative, branded and patented products provide a healthy alternative to traditional breads and are applicable to a wide variety of unique and convenient culinary uses such as sandwich wraps, hamburger rolls, pinwheels, flatbread pizza and quesadillas. For more information, visit flatoutbread.com

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit http://kjd.fc8.myftpupload.com

Ken Arbadji

973.461.4800

karbadji@stayinfront.com

http://kjd.fc8.myftpupload.com

Pat Rovner

973.461.4800

pr@stayinfront.com

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