StayinFront to Sponsor and Lead an Interactive Session on Optimizing Promotional Execution to Drive ROI at 2018 POI Spring Summit
FAIRFIELD, NJ – March 26, 2018 – StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it will sponsor and lead a panel discussion with consumer goods professionals at the Promotion Optimization Institute (POI) Spring Summit 2018 on April 11-13, in Chicago.
The summit will address the critical sales, marketing and merchandising components of successful promotion collaboration. During the event, StayinFront will lead an interactive session on the topic of “Optimizing Promotional Execution in Grocery Retail – What’s It Worth?” This session will examine the most common causes of promotional non-compliance and the power of Electronic Point of Sale (EPoS) data to drive ROI by improving the planning, execution and effectiveness of current and future promotions.
StayinFront will showcase the latest release of its award-winning mobile field application, StayinFront TouchCG®, with capabilities and integrations for guided selling, chat messaging, digital merchandising and retailer EPoS data analysis.
“We are proud to support the Promotion Optimization Institute at the Spring Summit,” said Jeremy de Silva, Senior Director of North American Sales, at StayinFront. “StayinFront continues add and integrate capabilities, including advanced analytics and actionable insights from EPoS data, to enable consumer goods companies to do more, know more and sell more.”
Recognized by leading industry experts and analysts, StayinFront ranked Best-In-Class for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching in the latest POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods, and has also received honors for retail execution, mobility and CRM in the 2018 CGT Readers’ Choice Survey. Customers in more than 50 countries, ranging from Fortune 100 companies and distributors to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront solutions provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit www.stayinfront.com.
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information, visit www.poinstitute.com.
JEREMY DE SLIVA