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StayinFront to Sponsor POI Retail Execution Summit and Highlight Trends in Consumer Goods Data and Technology through Panel Discussion

FAIRFIELD, NJ – September 23, 2016StayinFront, a leading global provider of mobile, cloud-based sales force automation (SFA) solutions, is proud to be a sponsor of The Promotion Optimization Institute (POI) Retail Execution Summit on September 26-27 in St. Louis, Missouri.

The POI Retail Execution Summit brings together consumer goods industry leaders to collaborate on critical issues surrounding retail execution, including field force management, on-shelf availability, pricing and promotions, digital trends, and driving sales and profits.

StayinFront will moderate a panel discussion, “How Data and Technology Provide New Ways to Measure and Transform Retail Execution,” on Monday, Sept. 26, in which CG leaders will share their insights on how store data and field force automation technology is being used to impact sales, productivity and retail execution strategies.

StayinFront is recognized by leading analysts for offering the most highly-configurable mobile retail execution and selling solution, and was recently awarded Best In Class for guided selling, analytical insights and mobile UX in the 2016 POI Retail Execution Vendor Panorama. Its solutions are used by businesses of all sizes – from global Fortune 500 companies and distributors to niche manufacturers and contract sales organizations – to standardize best practices, improve visibility and sales force efficiency and increase in-store selling opportunities.

Visit the StayinFront booth or schedule a meeting to learn how StayinFront is enabling consumer goods companies do more, know more, and sell more.

About POI

The Promotion Optimization Institute, LLC (POI) brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share practices that are cross-functional in both structured and informal settings through industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry leading summits.

This industry-wide effort of POI produces a roadmap and matrix on how trading partners can continuously improve their approach and profitability through real time, relevant promotions.

The goal of our innovative approach is collaborative promotion optimization. Our focus is on the customer/shopper through sales, marketing and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. Join POI today and gain knowledge that will allow you to implement a financial and metrics-based discipline not typically found with other trade groups.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for life sciences and consumer goods organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit www.stayinfront.com.

STAYINFRONT CONTACT:

KEN ARBADJI

(973) 461-4800

EMAIL: KARBADJI@STAYINFRONT.COM

STAYINFRONT.COM

MEDIA CONTACT:

PAT ROVNER

(973) 461-4800

EMAIL: PR@STAYINFRONT.COM

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