News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

StayinFront to Sponsor the POI European Promotion Optimization Summit

StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it will sponsor the POI European Promotion Optimization Summit on May 9-11, in Amsterdam.

The European Summit will address the critical sales, marketing and merchandising components of successful promotion collaboration. This marks the second consecutive year that StayinFront has sponsored the event.

StayinFront will showcase the latest release of its award-winning mobile field application, StayinFront TouchCG®, with advanced capabilities for guided selling, chat messaging and perfect store execution. The new functionality, along with built-in integrations for augmented reality and image recognition, provides consumer goods companies with all the key tools needed to do more, know more and sell more on every store visit.

“We are especially pleased to participate in the European Summit where the focus will be on collaborating globally and executing locally,” said Wayne Gallaway, Managing Director at StayinFront UK. “Our experience deploying and configuring global solutions to meet local market requirements, enables StayinFront to offer a real-world perspective and share best practices.”

Recognized by leading industry analysts, StayinFront was voted a Top Technology Provider in the 2017 CGT Readers’ Choice Survey and ranked Best In Class in the most recent POI Retail Execution Vendor Panorama. Customers in more than 50 countries, ranging from Fortune 100 companies and distributors to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit

About Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) curriculum and certification, industry leadership events, and the Promotional Collaborative Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups.

The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in Wyckoff, New Jersey. To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit

+44 (0) 1494 429 560

+1 (973) 461-4800