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News. Events. Press Releases.

StayinFront TouchCG® 12.11 Delivers Global Best Practice Mobile SaaS Selling Tools to the Consumer Goods Industry

FAIRFIELD, NJ — Jan 6, 2015StayinFront announces the release of StayinFront TouchCG, the leading mobile SaaS sales solution for the consumer goods industry. This latest release is focused on the needs of consumer goods companies, allowing them, for the first time, to deliver global best practices to their sales teams, while providing the flexibility to accommodate local and regional requirements.

The need to improve top line sales growth and bottom line margins is compelling consumer goods companies to find new and effective ways of sharing best sales practices and standardizing sales activity measures. TouchCG is the first sales toolset to deliver mobile sales tools, in a globally standardized way, to both developed and developing markets.

The TouchCG application works on Android, iOS and Windows 8 mobile devices and supports multiple languages, enabling it to meet the needs of different markets. Markets that prioritize speed and portability can access the application on smartphones, while markets that require a larger screen size and selling capabilities can use tablets. TouchCG supports modern trade, traditional trade, distributor trade, van sales and DSD routes — making it the only system that can truly be used in every market around the world.

Most importantly, TouchCG supports standardization of key performance indicators so multinational companies can make decisions based on globally comparable measurements that have been standardized across all markets.

“Consumer goods brands must be able to drive growth around the world using real, comparable data from their global operations,” said Tony Bullen, Executive SVP and Chief Technology Officer for StayinFront. “StayinFront TouchCG can drive effectiveness in every market in the world by delivering real key performance data back to the executives making global resource allocation decisions and helping sales teams share and implement best sales processes throughout the global business.“

StayinFront TouchCG 12.11 upgrades also include new tools for field managers and supervisors, giving front line management complete and instant visibility into field activities and the ability to improve sales effectiveness in the store.

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit

Ken Arbadji


Pat Rovner