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StayinFront Wins North American Sales Arm of Global Food Giant

FAIRFIELD, NJ – August 6, 2015 StayinFront, a leading global provider of mobile, cloud-based field force solutions for consumer goods and life sciences sales organizations, today announced it has reached a definitive agreement with one of the top 10 global food companies to automate their North American sales forces with its mobile software as a service (SaaS), StayinFront TouchCG®. TouchCG will serve field and warehouse reps, direct store distribution (DSD), pre-sales, managers and administration.

StayinFront was chosen after an extensive selection process for its easy-to-use interface, powerful analytics and ability to help deliver the ‘perfect store.’ StayinFront is now the chosen partner of three of the world’s top 10 food companies, two of the top three beauty brands and many others who want to give their reps the right tools to Do More, Know More and Sell More in every store visit.

StayinFront TouchCG is a mobile cloud-based solution that has received favorable reviews by industry analysts and has been deployed globally to more than 50,000 field sales representatives. Using TouchCG, reps are able to be more efficient and do more in each visit. Key performance indicators (KPIs) and analytics empower the rep to know more about the store needs and make better decisions on where to focus efforts to maximize performance for each location. Finally, the TouchCG in-store selling module, StayinFront PitchBook™, brings together third party POS data and store-specific sales data, conditions and inventory, along with marketing materials, into a personalized, fact-based sales pitch, that the rep can effectively use to sell more to the store manager based on each store’s unique dynamics and needs.

“We are very pleased to be supporting this global brand and we look forward to helping them deliver the shortest path to value for their sales team,“said Ken Arbadji, VP Sales, North America, at StayinFront. “Our cloud technology and TouchCG solution will allow them to do, know and sell more in the field.”

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details, visit

Ken Arbadji


Pat Rovner