News, Events, Press-Releases, Special Announcements from StayinFront

News. Events. Press Releases.

The Drinks Association and StayinFront Announce Strategic Partnership

SYDNEY, AUSTRALIA – 7 July, 2016StayinFront, a leading global provider of mobile field force solutions for consumer goods organisations, announced today a strategic partnership with the drinks association, a non-profit trade association and preeminent supplier of high quality products and services to the Australian drinks Industry.

The drinks association strives to build a sustainable, financially sound industry sector, and develop new and relevant services to members, as well as provide subscription-based services to non-members, associated businesses, government and domestic and global marketplace. The partnership enables StayinFront and the drinks association to collaborate on mutually beneficial opportunities that deliver innovative solutions and services to the drinks industry.

“StayinFront is a global leader in mobile retail execution and has worked with several of our members, both in Australia and around the world,” stated Sandra Przibilla, CEO of the drinks association. “We are pleased to be partnering with them and introducing their best-in-class technology and services to our members.”

“The drinks association fills an essential need for drink and liquor distributors and manufacturers in Australia, as well as the Asia Pacific region, and we look forward to growing the relationship,” said Clarence Dent, Managing Director, StayinFront Australia. “Using the fact-based selling, perfect ordering and analytical capabilities in StayinFront TouchCG®, field reps, covering many routes to market from emerging markets to modern trade, will be able to Do More, Know More and Sell More.”

About the drinks association

The drinks association is a trade association operating within the Australian drinks Industry for the benefit of its members. The association is highly motivated and specialises in information and commonly required industry business services. It strives to be the preeminent supplier of information and commonly required business services to the Australian Liquor Industry working to better serve members and the Australian Liquor Industry. For more information,visit

About StayinFront

StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand and China. For more details visit


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