U.S. Confectionary Manufacturer to Pilot StayinFront Digital
Fairfield, NJ (May 23, 2022) – StayinFront, Inc. announced today that the world’s leading manufacturer of chocolate, chewing gum, and mints will pilot StayinFront’s Retail Optimization and Image Recognition tools in US-based convenience stores. StayinFront is the leader in cloud-based retail optimization platforms that are driving digital transformation in the consumer goods industry.
The pilot will measure and enhance C-store visit efficiency and data quality by leveraging StayinFront’s integrated image recognition technology. Collected data will be used to drive growth in-store and in account and category management, while dashboards will display performance against territory standards.
StayinFront Digital is focused on digitally capturing greater and more accurate information on key shelf metrics and obtaining real-time actionable insights that allow field teams to execute their perfect store. StayinFront Interactive Shelf is an advanced digital merchandising tool that leverages shelf images to generate a reverse planogram of the shelf, delivering a highly interactive user interface that helps field teams perform in-store activities more quickly and accurately.
“We are excited to bring this technology to one of the world’s leaders in confectionery products” stated Steve Bonsell, Commercial Director at StayinFront. “Our goal is to drive technological innovation so our partners can Know More, Do More, and Sell More in any retail space, making StayinFront’s tools essential in their digital transformation.”
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform visit https://www.stayinfront.com/consumer-goods-crm.
Commercial Director, StayinFront
+44 (0) 7918 052984
+44 (0) 1494 429 565 x7216