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Vitality Brands Worldwide Selects StayinFront EdgeCG CRM to Drive Growth Trajectory

SYDNEY (January 13, 2014) – Vitality Brands Worldwide, one of Australia’s fastest growing and innovative ‘wellness’ product companies, plans to drive continued growth and ensure a consistent customer approach to its Australian pharmacy and grocery sales operations by selecting StayinFront EdgeCG® SaaS (software-as-a-service) CRM and Analytics solution for the consumer goods sector and StayinFront TouchCG® for mobile devices.

Vitality’s rapid growth trajectory required a system that could be deployed with minimal customisation and could be scaled as its dynamic sales operation increased in complexity. A key aspect of this was to improve the efficiency of order processing.

James Wright, Vitality’s Managing Director, said: “We’re always looking for new ways of doing business and improving our customer service. Using the rich functionality provided by StayinFront’s consumer goods software, we’ll be able to provide our sales team with the right information, at the right time so they can deliver upon what we say about our brands and products. That way we’ll achieve our aim of having a positive influence on people’s lives.”

The move to StayinFront’s ‘out of the box’ cloud solution means Vitality is able to grow and proactively build its customer relationships without having to build or change its underpinning sales force technologies – with StayinFront EdgeCG, they simply switch on functionality.

With the extensive range of skills required by its pharmacy and grocery channel sales teams, Vitality wanted sophisticated tools that provide flexibility and efficiency in the field. Now, each Territory Sales Manager simply sees the information required for their role displayed on their mobile devices, with the ability for further functionality, such as in-store presentations and competitive activity tracking, to be switched on as required.

From a management perspective, Vitality will achieve real-time business insights with the flexibility of StayinFront Analytics to easily query and run ad-hoc reports.

Territory Sales Managers will be able to send orders from the field using StayinFront EdgeCG’s inbuilt, automated order exporting. Orders are distributed using web services or email directly to pharmacy and grocery wholesalers and distributors, using 4Solutions’ AgilitiNet gateway, thus gaining administrative efficiencies and sustainable profitability.

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “Vitality is a dynamic, forward thinking Australian operation that acknowledges the value of its sales people to drive its growth. It is investing in a highly flexible solution that meets the needs of its management while providing a quality customer presentation and superior in-store execution solution for its sales force.”

About Vitality Brands Worldwide

Vitality Brands Worldwide is a privately owned Australian company that promotes the benefits of a healthy lifestyle and distributes branded wellness products which include: Well Naturally better-for-you snack products, Dextro Energy sports nutrition, AntiOx functional immunity support products, Chillax natural sleep drinks, Cancer Council sunscreens and sun protection cosmetics, Derma e and MyChelle natural skin care.

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit

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