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Edge Sales and Marketing Selects StayinFront TouchCG to Drive Productivity and Sales

Edge Sales and Marketing Selects StayinFront TouchCG to Drive Productivity and Sales

Posted on : Monday, November 12, 2012 by : StayinFront

California-based Edge Sales and Marketing has selected StayinFront TouchCG® as its mobile platform for retail execution. The company will deploy StayinFront TouchCG on iPads, delivering a more effective sales tool to the company’s field reps and driving in-store productivity.

Specializing in value-added and commodity produce for retailers and distributors in Northern California and Nevada, Edge Sales and Marketing sought out StayinFront CRM solutions for a number of reasons. Edge Sales and Marketing recognized the unique capabilities of the TouchCG platform for iPad and the experience of delivering a tightly integrated solution that addresses the priority requirements of retail merchandising, deal and trade promotions, and key account management. Plus, the platform is integrated with StayinFront Analytics and its KPI functionality provides management with easy access to critical information such as daily activities as well as insights to drive business.

Shawn Dagen, Vice President of Sales at Edge Sales and Marketing, welcomed the change, saying, “The StayinFront software is an upgrade from our current vendor and allows us to deliver a powerful system that will help our field force maximize every store visit.”

StayinFront’s EVP and Managing Director N.A., Sam Barclay, said, ““We are excited about our new relationship with Edge Sales and Marketing. We are confident that TouchCG’s unique capabilities will make them more effective in store and help them drive new business.”

StayinFront TouchCG revolutionizes the way field forces do business by enabling teams to enhance workflow and increase efficiencies in the field, as well as perform sales and account management tasks using a range of popular mobile devices. More information about StayinFront’s work in the consumer goods market can be accessed here.