Promotional Execution – What is it Worth?
While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level.
Is Your Field Sales Team Performing Perfectly or Plummeting?
Area Managers are always expected to do more with less – they often wonder: How can I fit more stores visits in a day? How can I maximize our field force’s performance? How can I generate more sales?
And the Winners Are…
Learn how digital merchandising helps Consumer Goods companies win the battle at the shelf.
There’s (a Better) Life After Windows Mobile
As Microsoft ends support for Windows Mobile, companies should take this opportunity to leapfrog technology and the competition
The Retail Execution Race to Sell More
When it comes to retail execution, CPG companies are still struggling at the shelf. In order to to rise above the competition, companies should invest in technologies that enable their sales team to “sell more.”
Why CPG Companies are Using EPoS Data to Drive Sales
Ron Temperley, sales management leader and Managing Director at 20:20 Retail Data Insight, discusses how consumer goods companies are using EPoS data to make more informed decisions to improve sales.
A Perspective on How CPG and Life Sciences Companies Can Drive Greater Value with Technology
Michael Del Priore, Senior VP and CIO at Catalent Pharma Solutions, shares his insights on delivering value with technology in the consumer goods and life sciences industries.
The 3 P’s for Powerful Retail Execution
Dale Hagemeyer of POI discusses 3 core issues consumer goods companies face with retail execution.
5 Things to Consider Before Partnering for Innovation
Tony Bullen, StayinFront Executive SVP and CTO, discusses five factors companies should consider before adopting a “partnership for innovation model.”
Seeing is Believing (and Selling)
Mickaël Jordan discusses how consumer goods companies are using augmented reality to engage retailers and sell more.
Transforming Competition through Smart Connected Technology
Wojciech Stramski, Co-Founder of Lab4motion Solutions, shares key insights into how consumer goods companies are leveraging image recognition technology to gain the competitive edge.
What Does It Take To Be Best In Class?
Dale Hagemeyer of POI talks about the organization's vision, industry trends and what it takes to be "best in class."
Latest Roundtable with Liza Pizzaro-White, President of LPW Services
Liza Pizzaro-White of LPW Services talks about training for the life sciences and consumer goods industry
Introducing: Leadership Perspectives
StayinFront presents a new roundtable series with leaders and innovators in the consumer goods and life sciences industries.
Knowledge is Power: Using Retail Activity Optimization to be More Efficient and Effective in the Field
Retail Activity Optimization (RAO) technology can help your field reps prioritize visits, optimize in-store execution, and increase effectiveness of their in-store selling.
Leveraging the Power of the Many with Social Technology
Leverage the power of social technology to improve field force efficiency, effectiveness, and sell more.
Why Does Life Sciences Pay More for CRM?
Debunking the misconceptions of mobile SaaS applications for the life sciences industry
Gotta Sell ‘Em All: Using Gamification to Motivate Your Sales Force
What is gamification, and can it be used to motivate people? The answer lies in the latest craze that's sweeping the world.
Everybody Sells: Improve Your FMCG Sales with “Sell More” Capability
Sales teams are more 'valuable' when they're driving maximum sales for the company. What can you do to enhance your teams to "sell more" while in the store?
Why You Should Apply the 80/20 Rule Across All Your Routes to Market
Can consumer goods companies apply the Pareto Principle (or as most of us know it, the 80/20 rule) to all their routes to market, in every part of the world and be successful?
Using Mobile Technology to Enhance the HCP’s Experience
StayinFront is pleased to present the fourth in a series of guest blogs, Enabling More Effective Communication between Healthcare Professionals and Pharma Sales Reps, from Dr. Peter J. Shaw, chief medical officer at Emisphere Technologies.
How Doctors are Using Mobile Technology
StayinFront is pleased to present the third in a series of guest blogs from Dr. Peter J. Shaw, chief medical officer at Emisphere Technologies, on Enabling More Effective Communication between Healthcare Professionals and Pharma Sales Reps.
Winning the battle for the shelf in Australia and Asia
Australia and Asia. Each market presents unique conditions and challenges for consumer goods companies but in both regions the squeeze is on. You need to do more with less, driving efficiency up and costs down.
How to Maximize Your Time With HCPs
StayinFront is pleased to present the second in a series of guest blogs from Dr. Peter J. Shaw, chief medical officer at QPharma Inc. on Enabling More Effective Communication between Healthcare Professionals and Pharma Sales Reps.
The Anatomy of a 90-Second Sales Call
StayinFront is pleased to present the first in a series of guest blogs from Dr. Peter J. Shaw, chief medical officer at QPharma Inc. on Enabling More Effective Communication between Healthcare Professionals and Pharma Sales Reps.