When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t achieve the agreed level of distribution by the target date.
Sometimes, the store hasn’t implemented the new planogram. Maybe the point-of-sale material (cardboard, corrugated display units) hasn’t made it from the back of the store to the display area. Excellence in retail execution can only be achieved when brand owners know more about what’s happening in every store so that any gaps in distribution can quickly be corrected.
StayinFront RDI’s app drills down the retailers’ POS data to identify slow-selling stores and suggest root causes from analyzing the data. The app sends alerts to the field sales team, simplifying in-store task optimization to increase speed, efficiency, and productivity so companies can maximize their new product launches at the store level.
