In the mobile arena, many hardware and software providers have enjoyed periods as market leaders over the years. In the past 12 months alone, new technologies and devices have rapidly gained in popularity and overtaken the #1 spot. With the state of flux unlikely to change anytime soon, building a sustainable mobile CRM strategy in the midst of such uncertainty is a universal challenge facing organizations today. Read about the keys to crafting a viable long-term plan and executing against it.
Consumer Goods – Taking Stock of Out-of-Stocks
In-store out-of-stocks can be disastrous - affecting both revenue potential and customer brand loyalty. When equipped with the right tools, though, manufacturing and supplier sales reps can work with retailers to improve their inventory practices and minimize the risk of out-of-stocks.
Consumer Goods – New Technology Driving In-Store Selling Revolution
The consumer goods industry is at a crossroads in the evolution of in-store activity. The relentless competition and proliferation of products vying for limited shelf space has changed the nature of the field rep’s in-store role. The message from companies to their field reps is clear: spend less time merchandising and more time selling in-store. The arrival of technology-enabled selling will drive the change, supporting reps with access to the live data and presentation tools needed to make a successful in-store sales pitch.
Field Force Mobility
Under pressure to achieve more with less and increase productivity organizations are turning to mobile technology to optimize field force activity and maximize in-store selling opportunities. This paper discusses the value and benefits of adopting a field mobility system.
The New Wave in Mobile Selling
The data alone is little more than a spreadsheet: its true value is unleashed when combined with the software to pinpoint the location of all outlets, including existing customers and prospects – and identify the size of each opportunity.
Driving Field Force Efficiency Up and Costs Down: Can It Really Be Done?
How Consumer Goods Organisations Can Win in Australia and Asia
Optimizing and Selling the Perfect Store
The Consumer Goods Manufacturer’s Guide to Optimizing and Selling the “Perfect Store”
The Power of Globalization in Retail Sales Process and Technology
Aligning and Executing Global Business Strategies to Achieve Growth and Profitability Through Innovation
Optimizing Promotional Execution in Grocery Retail
What is it Worth?
Consumer Goods – Harness the Power in the Field with a Strong Retail Execution System
In an era of increased competition for shelf space and ongoing price wars, consumer goods companies are continually faced with the challenges of an evolving retail landscape. Companies with strong retail execution systems in place are poised to gain a competitive edge because they have valuable information flowing to and from the place where consumers are making choices –the shelf.