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IMAGE RECOGNITION – IS THIS THE RIGHT CHOICE FOR ME? Image Recognition Technology gives Consumer Packaged Goods (CPG) companies the power to turn images into insight, and those insights into action. In 2021, POI’s Vendor Panorama for Retail Execution and Monitoring in...

CRM VS. RETAIL EXECUTION More and more companies are seeing the benefits of leveraging technology to stay competitive in the Consumer Goods and Life Sciences industries, however, choosing the right customer relationship management (CRM) software or Retail Execution...

OPTIMIZING NEW PRODUCT EXECUTION BLOG Launching a new product isn’t easy! 30,000 new consumer products are launched each year, yet over 75% of them fail. According to the Harvard Business Review, one benchmark of a highly successful launch is for it to achieve $50...

OPTIMIZING PROMOTIONAL EXECUTION IN GROCERY RETAIL BLOG While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level Promotions are vitally...