Search Result

OPTIMIZING PROMOTIONAL EXECUTION IN GROCERY RETAIL BLOG While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level Promotions are vitally...

MODERN SCIENCE IN THE HANDS OF CONSUMER PACKAGED GOODS COMPANIES Field force teams often perform multiple store activities every visit, which results in a substantial amount of time spent on gathering high volumes of data. CPG solutions like process automation tools...

PREDICTIVE ANALYTICS – SUPERCHARGING YOUR FIELD SALES STRATEGY In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resources to outlets without leveraging predictive analytics, but achieving an optimized field...

HOW DYNAMIC ROUTING CAN IMPROVE ROI Dynamic Routing offers major sales productivity benefits in return for a more flexible working approach, but what should brand owners consider before changing their field sales solutions? Field sales resources are typically deployed...