StayinFront Mobile Retail Distributor Management Solution improves your visibility, efficiency and communication between your field teams, operations and distribution centers

StayinFront Mobile Retail Distributor Management Solution improves your visibility, efficiency and communication between field teams, operations and distribution centers

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Optimizing Promotional Execution in Grocery Retail

While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. This paper examines the most common culprits of non-compliance and the power of retailer Electronic Point of Sale data to drive promotional ROI by improving the planning, execution and effectiveness of current and future promotions.

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