Mondelēz International Selects StayinFront as its Global Mobile Retail Execution Software
FAIRFIELD, NJ (October 28, 2014) – StayinFront Inc. announced a global agreement with Mondelez International, a global snacking powerhouse, with billion-dollar brands, such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; to deliver SaaS mobile retail execution software on Android tablets and smartphones. The TouchCG system is currently deployed in seven countries with three more planned for 2014. Over thirty additional countries are scheduled to be deployed in 2015, with the remainder of the global business to be completed in 2016.
Mondelez International will use StayinFront TouchCG mobile software to help reps drive in-store sales by providing detailed information about store conditions, sales volumes and promotions. In appropriate routes to market StayinFront PitchBook™, StayinFront’s, dynamic selling tool, will enable field representatives to easily launch customized, data-driven, multimedia presentations to store buyers.
“StayinFront TouchCG will help us increase productivity and make our field representatives more effective at the point of sale,” stated Mark Dajani, CIO, Mondelez International. “StayinFront’s mobile software is configurable for the many different roles and needs of our markets around the world, helping us to sell more in more countries.”
“We are excited about our partnership with Mondelez International,” said Thomas Buckley, CEO, StayinFront. “Mondelez International field reps around the world will benefit from our TouchCG technology whether they are selling to the largest format stores or the smallest roadside kiosks.”
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com