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WILL 2024 BE THE YEAR OF THE CONSUMER? By Tom Buckley Last year brought us case study examples of poor marketing strategy and execution. For example, the marketing program and follow-up around Bud Light resulted in a nearly immediate decline of 25% in year-over-year...

LEVEL UP RETAIL OPTIMIZATION GROWTH AND IMPROVE RETAIL EXPERIENCE As we ring in another new year, CPG commercial teams are turning up the pressure and strategizing to deliver a year full of sustained sales growth and improved retail experiences for shoppers. However,...