Generating incremental sales is always a priority for CPG companies, and achieving growth without increasing your trade promotion investment is an attractive proposition. There are latent growth opportunities for brand owners available from improving On-Shelf Availability (OSA) across their portfolio. This can be achieved by strengthening your focus on retail execution and the root causes of OSA issues.
Big data analytics are a potentially rich source of actionable insights for a Total OSA solution across the end-to-end supply chain.
In this webinar, Andy Foweather, former Managing Director at StayinFront RDI, discusses how the latest thinking in dynamic velocity modeling and advanced analytics can be used to address retail execution issues in-store and predict future potential issues by modeling the journey of SKUs throughout the supply chain.
