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Executing a Perfect Store Vision

Executing a Perfect Store Vision

Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales. Building and executing a perfect store strategy requires executive sponsorship from...
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Focus on the Right Store Post Lockdown

Focus on the Right Store Post Lockdown

FOCUS ON THE RIGHT STORE POST LOCKDOWN As I write this blog, it is discomforting to realize how much has changed in the last five weeks in the UK and across the globe. The Coronavirus pandemic has forced governments to introduce social distancing through varying forms...
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The Future of Image Recognition Technology

The Future of Image Recognition Technology

THE FUTURE OF IMAGE RECOGNITION TECHNOLOGY   FMCG manufacturers and retail chains are currently working intensively and are preparing to introduce new retail execution technology based on artificial intelligence (AI), including image recognition technology in...
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Retail Execution Terms & Definitions

Retail Execution Terms & Definitions

RETAIL EXECUTION TERMS & DEFINITIONS Brands want their products in the most optimal in-store positions available. As stated in our previous blog, retail execution is a unique branch of CRM, focused on managing the relationship with retail outlets, helping sales...
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