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EXECUTING A PERFECT STORE VISION POST-LOCKDOWN Over the last four months, we have been reflecting on the dramatic changes that have impacted our personal and professional lives. During this period, the FMCG industry demonstrated great resilience in ensuring grocery...

TURN PICTURES INTO PROFITS WITH STAYINFRONT DIGITAL COMPANION Image recognition technology gives Consumer Packaged Goods (CPG) companies the power to turn images, into insight, into action. In POI’s 2021 Vendor Panorama for Retail Execution and Monitoring in Consumer...

CAN IMAGE RECOGNITION HELP ME TO OPTIMIZE MY SALES FORCE TEAM? We have many years of experience in sales at global production companies in the CPG sector, through all the levels within the sales structures of the Traditional Trade (TT) and Modern Trade (MT) sectors....

HOW TO FIX POOR IN-STORE PROMOTIONAL EXECUTION Promotions play a significant part in driving category volumes and profitability for retailers. When done right, promotion execution can help drive volume, steal market share and are key in encouraging shopper behavior...