CG organizations know what is selling at the shelf, but do they know why?
Developing Technology and Cultural Readiness for Field Sales Guided Selling Growth
CPGs have the opportunity to drive significant profitable growth through Seasonal Events. However, in order to maximize profits and ROI, organizations will need the right tools for each step of the planning and execution process.
This white paper will explore how StayinFront’s solution enables a laser sharp focus on driving growth at store level through seasonal events. It will cover:
What defines a Seasonal Event
How to plan for Seasonal Events using dynamic store data, Actionable Alerts and augmented reality
Best practices to effectively act on Actionable Alerts to ensure SKUs are performing optimally
Field force teams often perform multiple store activities every visit. Delivering the proper, and valuable information from in store to headquarters, very often engages most of a field reps time within a store.
Leading CPG companies have used perfect store strategies globally to great effect over the last twenty years to improve the shopper experience and ultimately drive incremental sales.
This white paper considers the challenges in developing a Right Store program and points brand owners in the direction of best practice.
This White Paper identifies the fundamental Sales Drivers, how they work, what can go wrong and how to fix problems when they occur.
Real-time actionable insights enable CPG companies to improve the performance of their business plan compliance.
In markets and channels without store level data readily available, prioritizing resources can be difficult. This White Paper considers how Predictive Analytics can solve this problem for brand owners.
How Dynamic Routing Can Improve ROI.
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