Consumer Goods Archives - Page 36 of 38

The Ins and Outs of Retail Execution

by admin | 19 Oct, 2018 | Blog

THE INS AND OUTS OF RETAIL EXECUTION What is Retail Execution? There are many definitions of retail execution; to put it simply it’s how a company enables the execution of in-store activities by a field sales team to ensure their products are presented and positioned...

Digital Merchandising

by admin | 11 Oct, 2018 | Whitepaper

Regardless of the route to market—be it physical stores or an online store—the fight for shelf space and effective product placement remains a persistent and ongoing battle. Consumer goods (CG) companies are continually seeking innovative digital merchandising...

Optimizing Promotional Execution in Grocery Retail

by admin | 10 Oct, 2018 | Whitepaper

While trade promotion spending by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. This matters. Brands are paying retailers large sums in promotional gate fees to be...

Promotional Execution – What is it Worth?

by admin | 8 Oct, 2018 | Blog

PROMOTIONAL EXECUTION – WHAT IS IT WORTH? Promotions play an integral part in driving category volumes and profitability for retailers. Here are the top key factors on promotion execution: ♦ Promotions can drive volume and steal market share and are vital in...

Arla Foods UK Optimizes its Field Operations to Remain Cream of the Crop

by admin | 10 Sep, 2018 | Case Study

In this case study, StayinFront’s TouchCG and Touch Portal help Arla Foods UK increase sales and internal customer satisfaction. StayinFront delivers: Impact of Action on Sales +39% Actual Return on Investment +69% Overall Customer Satisfaction Rating 98.8%...

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