Fixing On-Shelf Availability (OSA) Issues
Why have OSA issues hovered stubbornly at around 8% over the last 10 years? This White Paper explores the root causes of OSA problems and considers how an insight-led approach can make major...
How to Achieve a Perfect Store
HOW TO ACHIEVE A PERFECT STORE A Perfect Store can only be achieved when a dedicated system is in place to measure it. This blog will discuss how that is possible to do with CRM software solutions, and the steps needed to take responsibility to monitor your Perfect...
A Distributor’s Transformation – From Paper to Mobile
In this case study, see Acton International Marketing Ltd. transforms call procedures and team collaboration with StayinFront TouchCG. With StayinFront TouchCG, Acton can: Transition from paper call cards to tracking on mobile devices. Eliminate “Paperwork Fridays”...
Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know
RETAIL EXECUTION ACRONYMS THAT EVERYONE IN THE CONSUMER GOODS INDUSTRY SHOULD KNOW Become a retail execution expert with our retail industry terms! In the consumer goods industry, there are many acronyms used, and sometimes you may not understand all of them. At...
Optimizing New Product Execution
When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t...