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Wells Enterprises Scoops Up Partnership with StayinFront

Fairfield, NJ (October 23, 2023) – StayinFront, Inc., the global leader of mobile cloud-based retail optimization solutions, announced today that Wells Enterprises, Inc., maker of beloved consumer ice cream and novelty brands Blue Bunny, Bomb Pop, Halo Top, and Blue Ribbon Classics, has selected StayinFront’s Retail Optimization Platform (ROP). StayinFront’s leading ROP will support Wells’ North American sales operations teams, managers, account teams, and administrators in the management and execution of its in-store retail activities. The solution will include the advanced StayinFront Pitchbook® selling module and will deliver advanced reporting and KPIs to the selling teams and managers.

“We continue to see increased interest and adoption in our Retail Optimization Solution, which now includes AI-driven analytics and Image Recognition capabilities. We’re pleased to be partnering with such a well-known brand here in the U.S. and look forward to a sweet partnership,” remarked Sam Barclay, Chief Growth Officer, StayinFront.

“StayinFront’s Retail Optimization Platform will allow us to capture key performance metrics, quickly identify critical insights and opportunities, and allow our team to maximize our impact in-store. StayinFront’s industry expertise and advanced capabilities powered by AI will help our team perform to its full potential, and we look forward to a long, mutually beneficial partnership,” commented Adam Baumgartner, Vice President of Integrated Business Communications at Wells Enterprises.

About Wells Enterprises, Inc.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location.  Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at

About StayinFront
StayinFront is the Retail Optimization Platform partner for the world’s largest and most successful Consumer Goods Brands. StayinFront is focused on driving growth and selling effectiveness via leading-edge technology and AI to optimize their end-to-end retail sales process. Our superior Retail Optimization Platform optimizes field teams’ efforts and streamlines sales operations, reducing complexity, time, and cost. StayinFront TouchCG®, a fully-featured Retail Execution platform with the ability to leverage integrated data insights (StayinFront Retail Data Insight) and image recognition (StayinFront Digital) technologies optimize the entire in-store visit process. Our technology enables CG brands to Know More about their business, Do More work in their retail channels and Sell More in every customer interaction. Headquartered in New Jersey, StayinFront has offices in Chicago, Canada, Mexico, the United Kingdom, Turkey, Ireland, Poland, India, Australia, Singapore and New Zealand. To grow your sales by leveraging StayinFront’s best-in-class Retail Optimization Platform visit

StayinFront Contacts
Sam Barclay
Chief Growth Officer
+64 (0) 9 361 0888

Media Contact
Mehaique Nawaz
+44 (0) 1494 429 565 x7216

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